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One of Condé Nast’s most valuable properties is its suite of bridal magazines, including Modern
Bride, Elegant Bride, Brides, and Brides Local. However, despite the obvious target overlap,
advertising for each publication was presented independently, as if from separate companies. The solution was “Condé Nast Bridal Media” - a new business-to-business |
brand established to unify sales across the portfolio of bridal publications. Working closely with Condé Nast executive management, Love and War developed the identity for the new brand, including key messaging, attributes, visual design, and campaign creative that brought the concept to life for internal and external audiences. |