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LifeMed Media is the company behind “dLife” – a national cable channel and website destination
targeting America’s nearly 24 million diabetics. Love and War was engaged to help redefine the online user experience which, despite the high brand awareness generated by its cable channel audiences, was not performing well. |
Following an examination of the target audience, we developed a new strategy for the entire site experience based on the categories users identified as most relevant to their needs. Building from these categories, we created a new site design and experience flow, resulting in a significant boost in performance. |