Anyone who has endured the college applications process knows how frustrating it is to refill
information, manage deadlines, organize materials, and deal with other logistical tasks. Embark
removes this headache with a single site where students can research and apply to all the colleges
on their list.
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To promote Embark, Love and War developed a national radio campaign complemented by in-school
advertisements, posters, Facebook banners, direct mails to guidance counselors, and promotional packages
for students. Our campaign focused on how Embark simplifies the college applications process, giving
students more time for the things that matter most. |
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