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EMI Music Publishing is one of the world’s largest and most innovative music publishers, representing top artists/songwriters
such as Kanye West, Sting, White Stripes, Kelly Clarkson, and Pink, among others. The problem was EMI Music Publishing’s communications did not reflect its level of innovation or role as a creative force in the industry. To shift the company’s brand perception, Love and War developed a campaign targeting music supervisors, agencies, production |
companies, and other creative professionals. Our ads – anchored by the tag line “Where Songs Live “-
championed songwriters as creative heroes and showed the power of songs to add dimension, humor, and poetry to any
life moment. Launched internationally as a print ad series, the campaign was then supplemented by a range of online and offline marketing in key domestic markets, including a dramatic fold-out in Billboard Magazine’s year-end special edition. |
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