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Fox Home Entertainment (20th Century Fox’s video distribution arm) – wanted to create an innovative,
user-driven viral campaign to promote its catalog of movies. Working with Oddcast (oddcast.com) as a creative and technology partner, Love and War designed the application where users could upload their photos and insert themselves into different movie scenes. Oddcast’s groundbreaking |
“3D VideoStar” technology rendered the users’ faces in full 3D, so they move
naturally with the actors and complete the illusion that they are actually in the movie. The interface design was inspired by an at-home viewing experience, with movie titles spread across the surface of a coffee table and each step visualized from the perspective of a viewer on a couch. |