New York Jets are defined less by on-the-field success than by their fans who, despite the team’s snake-bitten history, remain some of the NFL’s most loyal.

The campaign we developed with the production company Hornet, Inc. 		  celebrates this extreme fan loyalty in a series of broadcast spots promoting the Jets' website and its retail operations. The spot featured here chronicles one fan’s touching and semi-absurd devotion to the team’s quarterback.