For the NJ Nets intro film, we steered away from the glitzy highlight montages used by most NBA teams in favor of a stripped down, attitude-driven piece that would connect to New York fans and forge a new identity for the team.

The success of the work relied on the players’ performances; it was essential that they feel authentic and 		  spontaneous. So, instead of scripted lines and contrived actions, we had the players go through their normal pre-game routine while camera crews followed.

When the resulting footage was edited, we decided against any visual effects, drawing more attention to the players' natural grace, attitude, and intensity.