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Oddcast is the world’s most successful viral marketing company. Its technologies have powered campaign hits such as
CareerBuilder’s “Monk-e-Mail, Office Depot’s “Elf Yourself,” and Volkswagen’s “Babymaker 3000,” among others. The problem was that target audiences perceived Oddcast as a pure technology provider, and didn’t see the value it provided as a |
creative partner, innovator, and viral marketing expert. Love and War developed a new branding and messaging platform – one that better reflected the company’s creative and strategic capabilities. We then brought this new brand to life in a rewritten, restructured, and redesigned website that launched in early 2009. |
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