Video billboards require a different approach. There's no audio, so the entire story has to play out as purely visual sequence. The look must be catchy enough to stand out. And, because the viewers pass by quickly, the storyline must unfold in just a few cuts.   This animated billboard campaign was developed with the production company Hornet, Inc., and was built on DDBO's "a clean mouth no matter what" campaign. Each billboard cycle told a different, humorous story in a flat, simplified style that stood out from the visual clutter of Times Square.