The Paris Review is one of the world's most prestigious fiction quarterlies with a long history of identifying emerging talent. Phillip Roth, Jack Kerouac, V.S. Naipaul, and Rick Moody are just a few of the many prominent writers that were featured in The Paris Review before becoming household names.

Over time, however, competitors had eclipsed The Paris Review as a source for fresh writing talent. And the brand became perceived as stuffy and irrelevant to the young creative talent that once aspired to its pages.

   Our solution was to refocus The Paris Review’s branding and messaging to reconnect with the younger audiences that were once its mainstay. Our central insight was that regardless of background, anyone with a creative mindset can be inspired by great writing. This insight was expressed in a print campaign where people of all walks of life view their own lives and experiences from a creative writer's perspective.