Love & War is a brand strategy and design firm founded in 2007.
In the news
Business Reporter
Why Brand Matters More Than Ever During a Merger
In this article for Business Reporter, Kriston Rucker argues that brand isn't the finishing touch to a merger - it's the trust anchor that determines whether employees, customers and investors are willing to believe in what's next.
09.01.2026
Forbes
How Love & War helped Colgate University define its Third Century.
What happens when an institution stops asking where it fits and starts defining a category of its own? Colgate’s Third Century offers a lesson in the power of strategic differentiation.
02.17.2026
Fast Company
Partner Kriston Rucker on why the office isn’t just overhead — it’s strategy.
As companies compete for talent, the workplace is evolving from operational necessity into strategic and brand advantage. The most compelling offices function less like workplaces and more like thoughtfully-designed destinations.
07.25.2025
Ad Age
Crypto’s second wave is coming. What role will brand play?
History suggests that breakthrough technologies become mainstream only when people trust the brands behind them. Crypto appears to be following the same path.
09.04.2025