Coyo Taco
The taco joint with a (not so) secret club
With its fresh, authentic tacos, stylish interiors, and not-so-secret “secret” night club behind the kitchen, Coyo Taco has become an absolute phenomenon in Wynwood, Miami.
The branding we did for Coyo, including the naming, visual identity, signage, materials, and merchandise, builds on a playful mix of influences, including classic votive candle art, street taquerias, and the mysterious iconography of Mexican “loteria” cards.
Our branding extended into every aspect of the Coyo experience, including the design of the store exterior.
Coyo Taco thought outside the burrito to become a Miami nightlife favorite.
Miami New TimesSee more: Coyo on Instagram
Photography: Coyo Taco
Visual identity
Signage
Materials design
Merch design
