Mister Dips

Like Shake Shack on Acid

Working with two-time James Beard Award winning chef Andrew Carmellini and NoHo Hospitality, Love & War developed the branding for Mister Dips – a hamburger, beer, and ice-cream stand built into a vintage Airstream on the elevated green space at The William Vale Hotel in Brooklyn. Love & War’s branding – including the visual identity, materials, signage, and the design of the Airstream itself – cuts loose with a wild mix of cultural references, celebrities, op-art graphics, and other influences to create a trippy, subversive mash-up of classic American tropes.

The eyes have it. Why googly eyes? Why not! They’re odd and interesting and, as we found, can be applied anywhere to humorous effect.

Our branding included the full food packaging system, the design of the Airstream trailer, and even the numbered runner system, which has a little fun with some celebrity favorites, from A-listers on down. Way down.


Noho Hospitality Group


Melissa Horn , Gothamist , @trendsontrends , @noreenwasti