The William Vale

The Next Brooklyn

Love & War developed the branding for Brooklyn’s most prominent new hotel development in years: The William Vale, an unapologetically ambitious and modern hotel designed to appeal to the sensibilities of Brooklyn’s increasingly affluent and international visitors.

Working with Riverside Development, we developed the brand concept and positioning as well as the naming, visual identity, signage, guest materials, advertising, and website.

Our visual identity system took many cues from the building's distinctive architecture, with its dramatic angular beamwork and unique profile. Our work began when the foundations of the hotel were just being poured, and continued until every last detail was designed and executed, including the floor numbering system.


Espresso Hospitality


Albo Liberis

Interior Design

Studio Munge


Studio Munge , @thisistempleton , @soge_studio