Tishman Speyer
The workplace as a cultural experience
Tishman Speyer has shaped New York City’s skyline with some of its most iconic commercial buildings. Their success lies in investing not just in unique architecture but also in infusing spaces with cultural elements and attractions — top-tier restaurants, immersive rooftop attractions, high-end art and unique amenities.
Our partnership with Tishman Speyer spans multiple high-profile projects. For The Spiral, the Bjarke Ingels-designed tower at Hudson Yards, we developed the brand positioning, launch strategy, and a series of integrated print, OOH, and digital campaigns. For Morgan North, a historic postal distribution center reimagined as a modern office, we created a multifaceted campaign showcasing its expansive green rooftop and unique mix of heritage and innovation. And for Studio, Tishman Speyer’s new co-working brand, we supported the positioning and developed the launch campaign.
In our work with clients like Tishman Speyer and SL Green, we’ve seen firsthand how a hospitality mindset long central to hotels and resorts is being used to reposition commercial spaces as magnets for talent.
Kriston Rucker, in Fast CompanyRender: Binyan Studios Photography courtesy of Tishman Speyer
Brand strategy
Visual identity
Sales & marketing
