The Plaza Hotel

The Plaza Hotel

Reawakening a New York legend

Love & War led the most recent overhaul of The Plaza Hotel’s branding, including the development of a new visual identity system, website and packaging as well as branding for the hotel's food & beverage outlets – including The Champagne Bar, The Palm Court and The Rose Club.

The rebranding of The Plaza was designed to maintain the stature of the hotel and honor its place in history while infusing a breath of fresh air that engages newer generations. As part of our work, we collaborated with the legendary French company Bernardaud to develop custom plateware and settings for The Palm Court and reintroduced the settings and materials for "Eloise Tea" – a favorite at The Palm Court for generations.

This stately grand dame on Central Park South is as New York as it gets.

Condé Nast Traveler



See more: The Plaza on Instagram

Photography: The Plaza New York

Flag at The Plaza hotel in New York City
Doorman at The Plaza hotel in New York City
Flower arrangement in lobby
The Plaza New York packaging
Room at The Plaza
The Palmcourt at The Plaza hotel
The Palmcourt at The Plaza hotel in New York City
Eloise Painting Hallway Plaza Hotel
Eloise teaset at The Palmcourt
Plaza Hotel Materials